Major Policy Adjustment by Meta: User Conversations with AI Assistants Will Be Used for Advertising and Content Delivery Across the Platform
Meta announced that starting December 16, 2025, all text or voice conversations between users and Meta AI will be integrated into its advertising and content algorithms. This means that interactions in AI chats will directly influence the ads, posts, and group content that users see on platforms such as Facebook and Instagram. For example, after discussing hiking, users will receive more related ads and content in their feeds.
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